August 2023
Top Startup Employers Guide 2023
By
Tim Atkins, COO of Osara Health and Founder of My Startup Gig
I started Top Startup Employers 2023 with the intention of making startups more attractive for demographics typically under-represented within startups. As an industry, if Australian startups develop a reputation for being inclusive and diverse environments that facilitate learning and professional development, the talent pipeline will grow, and we all win.
This guide is designed to give startups objective information to develop their employee benefits (i.e. paid parental leave) as well as practical tips and ideas on how to improve their workplace (i.e. inclusive hiring practices).
We had
70 startups participate and kindly share their company practices - I sincerely thank you.
If you work at a startup and need some assistance executing your people an culture function, Rachel Zerr (the other judge alongside me) is available to help. Reach out
here and I will connect you!
Finally, watch out for the winners of Top Startup Employers 2023 - to be announced on
21 September 2023.
Cheers,
TimWhat's in this article
Leave benefits
Across the 70 startups that participated, here are the stats on the paid parental leave policies.
24% of startups offered the same entitlement for primary and secondary caregiver, which is an increasing trend.
91% of policies used the terms ‘primary’ and ‘secondary’ rather than the more outdated concepts of ‘birthing’ ‘maternity’, ‘paternity’.
Paid parental leave (all startups)
![](https://cdn.prod.website-files.com/61011c363296738751ee9feb/64c5b7d613235e3b21f304c4_Tables%20and%20stats%20(all%20startups).png)
Paid parental leave (by company size)
![](https://cdn.prod.website-files.com/61011c363296738751ee9feb/64c04c5a71fd0ccf5d296435_Tables%20and%20stats%20(by%20company%20size)%20(1).png)
Paid parental leave (by $ raised)
![](https://cdn.prod.website-files.com/61011c363296738751ee9feb/64c04cff2dba5ccdd0cb4e51_Tables%20and%20stats%20(by%20total%20raised).png)
Consider these other types of leave offered by some of the top startups (which are still rarer but growing in prevalence):
Domestic violence (in addition to government entitlements)
Menopause/menstrual leave
Long Service Leave
Fertility / reproductive leave
Pregnancy loss
Stillbirth or infant death
On average, start-ups set aside ~1.5 extra days off which may be either:
Remote work
100% of startups offer some ability to work remotely
27% of startups consider themselves ‘fully remote’ or ‘remote-first’
The other 73% of startups have a ‘hybrid’ remote work culture
Across the cohort, startups have on average 1.8 days in the office, and 3.2 days work from home.
Across all startups, effective use of software was the key to making remote work a success.
Slack was used by most startups. Here are some ideas for how to use Slack:
Channels for posting ‘wins’ / come up with some other ritual for team success
Niche, ridiculous channels for fun and shared interests
Encourage conversations to take place in public channels so people can passively stay up to speed
A channel for product ideas that anyone can submit
One startup has a policy of trying to reply to Slack messages within 5 minutes to replicate an office environment. Others prefer to allow for deep-work time and use Slack calls more sparingly.
Proactively celebrating birthdays and family milestones (the Slack integration
Donut can help)
A slack channel or way of sharing testimonials, user insights and data to help connect everyone’s work to the end impact
Find way to reward people for living true to your company values (i.e. Slack channels for shout-outs, use
Karma to award points towards a
Prezzee gift card)
The best startups ensure that announcements, company information, OKRs, progress, meeting notes, action items, tasks etc. are in a public forum or knowledge base, so people can stay up to speed. Some use
Notion,
Jira,
Confluence,
Trello,
Slack,
ClickUp, and
Miro.
A number of companies use
Loom screen-recording software to record tutorials, how to use the knowledge base, how to work the system, employee training, induction, how to set up your company signature.
For communication, the top startups use
Slack,
Zoom,
Google Meet and
Microsoft Teams.
The best startups successfully developed a culture and company value around open-ness and over-communication, with clear ways of working that have become habit.
Team meeting ideas for fun:
Most startups have the following team-wide meetings:
All Hands / Town Halls - some startups have these presented by the CEO, others have different team members present to get more buy-in from the team. Consider having an ‘Ask me Anything’ where people can use an anonymous Google Form to ask questions
OKRs
Stand-ups / retros that may cover: what you are proud-of for the week, what could have been done better, what was your personal goal and did you reach it
Lunch & Learns - a way for people to share their knowledge with the wider team
Some other team meeting ideas:
A key to successful remote meetings was to keep them engaging:
Some use
Slido - a Q&A polling platform for audience engagement
Check out
Mentimeter for interactive remote presentations
Consider a simple policy or set of guidelines for ‘how we make remote work a success’. You could pin this in Slack, or set it out in your knowledge base (i.e. Notion).
If your company has people spread across Australia:
Setting up days where people can connect in a shared space, with a budget / allowance for working in a co-working space
If you’re in a strong financial position, flying people to the HQ for in-person strategy meetings and team building
Rejigging meeting times to be inclusive with timezones where possible
Remote wine/non-alcoholic drink and cheese-tasting
Getting the people that live within the same city to do an activity together
Coordinating who comes into the office:
Slack polls
Google Spreadsheet
Flexibility was valued by employees at the top startups:
Creating a culture where people can shift their hours for appointments, childcare etc. with no questions asked
A few startups have regular flexible business hours (i.e. night owls can work funny hours)
There was a trend towards startups being allowed to work remotely from different places around Australia
For teams that work remotely but within the same city, most encourage a minimum of 2-3 days per month in the office for culture and team building.
Onboarding
The top startups invest in the onboarding experience.
Some (generally smaller) startups have a more customised and ad hoc approach, for example a Notion template containing the key steps in the onboarding process.
Consider creating explainer tutorial videos to get people up to speed on how to do things or where to find things.
Loom and
Trainual were popular among the top startups.
A few startups have employee profiles which share who they are, how they like to work and communicate, and what they value. These are shared with the new team member as part of the onboarding process.
If the company is remote, a team-wide welcome call can be a nice way to bring someone on. For those that are hybrid, most startups encourage the new team member and their colleagues to try come into the office for the first few days.
The top startups set out a clear short-term, medium-term and long-term plan with goals (i.e. 30:60:90 days).
The startups that do onboarding well ensure the new team member gets a good cross-section of the business.
Some startups send out a welcome pack before people join with key information.
Professional development, career progression and performance
There was a strong correlation between startups that invested deliberately in training and career progression and their eNPS score (“How likely are you to recommend this place to work to a family or friend?”).
Career progression, 1-on-1s and performance management
Using software is not critical (particularly given there’s a cost), although they tended to provide more structure to onboarding, 1:1s, performance improvement, career development, and employee recognition.
A recurring theme to companies that did this well is having performance conversations or personal development plans every 3 months. These generally covered:
Competency mapping and tying it to professional development goals:
Lattice was popular here
Capability expectations
Review of the past 3 months
Discussion of the person’s ambitions (i.e. personal development plan)
Personal and professional life, to allow the employee to share about what's going on outside of work
How the employer/manager can help
Whether the person has the right set up / environment / processes to succeed
A few top startups follow the 70:20:10 model of learning (70% of learning is on the job, 20% from ‘social learning’ and interacting with peers, and 10% from formal education)
It might be a good idea to keep managers accountable for having these development conversations. A few top startups used 360 degree feedback - although this can be challenging to implement in smaller teams.
For HR software, some of the top startups used
Culture Amp,
Bonusly,
Employment Hero,
Workramp,
InteliHR,
Pyn,
Yarno,
15Five,
BambooHR.
It is worth checking in on how employees are finding the company’s approach to career progression: you can use an anonymous free
Google Form or pay for software like
Culture Amp.
If you want to train your managers, a few top startups work with
The Mintable. You could also consider creating ‘management’ guiding principles of how to manage up and down.
Training
32% of startups offer a defined and dedicated Learning & Development budget. Around 30% more offer courses/external training on an ad-hoc basis.
On average, the L&D budget is $374 across all startups (including those that do not offer a L&D budget)
Across the startups that do offer a L&D budget, the average amount is $1,012
The top startups used a variety of providers for external training and professional development, including
Reforge,
Codecademy,
Udemy,
Coursera,
LinkedIn Learning,
Skillshare,
Folklore's Growth Chapter,
Puddle Pod,
The Mintable,
Kaleida,
A Cloud Guru,
Blackbird Sales Academy.
Alternatively, some startups have built internal LMS systems with company-specific training modules and self-learning libraries. These can be custom LMS providers, or self-built using
Notion.
A few top startups engaged external training and coaches for giving and receiving feedback.
Improving gender representation
There was a strong correlation between startups that were perceived as being committed to improving gender representation and the overall company eNPS / employee satisfaction.
Company practices
The top startups had a structured plan for how to improve diversity and gender representation within their startup, wth some level of accountability.
Within the company, consider unconscious bias training. There are free tools online, or you can engage an external consultant to come in and run a session.
Consider developing a suite of policies: i.e. inclusive hiring practices, discrimination and harassment policies and training.
Consider setting some representation goals that are visible to the company to provide accountability.
Consider anonymous surveys via Google Forms to check psychological safety and access to equal opportunities. You could also use HR softaware.
A number of top startups acknowledge there is a gender pay gap and have a plan to correct imbalances, and a few published their gender pay gap
Work180 is an endorser of great organisations for women - a few of the top startups were certified.
Hiring
In terms of hiring, the top startups debiased their job descriptions - the
Gender Decoder Tool and
Textio were popular. In your job descriptions, look for ways to emphasise your commitment to equal opportunity.
Other ways of reducing bias through the process is engaging organisations like
Sapia.ai.
When hiring roles that have a smaller talent pool of women, look for recruitment partners that have a DEI focus.
Consider having a minimum 50/50 split of candidates at the shortlist stage. Consider also having a diverse hiring panel involved at each stage of the interview process to reduce unconscious bias.
Remuneration
Providing objective salary benchmarking was well-received. Some startups used
Think and Grow’s Startup Salary Guide to provide better objectivity around pay.
Top startups also keep an eye on the gender pay gap within the company with a structured plan how to close it over time. A small proportion openly provide data on the pay gap to their team.
Benefits
Parental leave, remote work flexibility, and investing in training and development were highly valued by women. On the parental leave front, moving towards primary/secondary caregiver tended to be considered more inclusive.
Community involvement
Inclusion
Here are some ideas from the top startups around how to be more inclusive:
Celebrating different cultures, events and religious holidays i.e. NAIDOC Week, Diwali, Eid Al-Fitr, Lunar New Year
Be considered around company events (e.g. not making events centred around alcohol)
Encourage sharing of peoples’ life stories and backgrounds
Be careful of biased language i.e. “the guy we’re hiring for the engineering lead position” versus “the person we’re hiring”
Consider ‘floating’ public holidays that can be swapped around for religious holidays
Have a DEI hub with materials like disability awareness, content on allyship, or inclusive leadership
Slack channels for ideas around diversity, equity and inclusion
Pronouns including in Zoom / Slack / Email signatures
Keep inclusivity in the conversation, bring it up and talk about it until it becomes second nature. Some embed it as a value.
Development and execution of Reconciliation Action Plans
Non-leave benefits
Benefits varied massively between startups - many offer none or only 1-2 of the below. Here’s a full list of non-leave benefits offered by startups:
Volunteer days off
Birthday day off
Study leave
Gift cards / awards for people that live the company values
Team lunches
Home office set-up to spend according to your needs i.e. standing desk, ergonomic chair, extra monitor
Home internet paid for
Encouragement to work on side projects
Health insurance
Wellness coaching
Meditation classes
Mental health app subscription
Flu jabs
ESOP
Gym membership
Arcade rooms / games i.e. table tennis
End of trip facilities
Super contribution matching
Donation matching
Snacks / food in the office
Celebrations and social events
Social events
Strategy weeks out of town
Fun
Here’s some of the ideas participants shared:
Giving back initiatives / volunteer days
Team building activities and days
In-person breakfast/lunches paid for by the company
Boat days, company hikes, retreats, escape rooms (depending on budget)
Bake-offs
Quizzes
Remote wine and cheese, or paint-and-sip classes
Have a group of people dedicated to employee experience to provide opinions and ideas
I hope you found this helpful!
Tim Atkins - COO of Osara Health and Founder of My Startup Gig
Rachel Zerr (the other judge alongside me) is available to help startups execute their people and culture function. Reach out below and I can connect you!